Market Insights: The Growing Demand for Lawn Mowers in 2024

The lawn mower market is experiencing significant growth, driven by increasing urbanization and a rising focus on outdoor aesthetics. In this article, we explore the latest trends and consumer preferences shaping the industry.

Key Market Trends

The global lawn mower market is projected to reach $42 billion by 2027, with a compound annual growth rate (CAGR) of 5.8%. Electric mowers, particularly battery-powered models, are gaining popularity due to their eco-friendly features and lower maintenance costs.

The Rise of Chinese Manufacturing

China has emerged as a major player in lawn mower production, with companies like Shandong Deyou leading the way in quality and innovation. Chinese-made mowers now account for over 35% of global exports, offering competitive pricing without compromising on performance.

Consumer Preferences

Modern consumers prioritize:

• Quiet operation (below 75 decibels)
• Lightweight designs (under 30 lbs)
• Smart features like app connectivity
• Extended battery life (60+ minutes)

Regional Market Differences

North America remains the largest market, while Asia-Pacific shows the fastest growth. Europe leads in eco-conscious purchases, with 68% of buyers choosing electric over gas models.