Market Insights: The Evolving Landscape of Lawn Mowers in 2025
The lawn mower industry has undergone significant transformations in recent years, driven by technological advancements and shifting consumer preferences. This comprehensive market analysis explores the current trends, key players, and future projections for lawn mowers worldwide, with special attention to China’s growing role in manufacturing.
1. Current Market Overview
Global lawn mower sales reached $35.2 billion in 2024, with projections indicating steady 4.8% annual growth through 2028. The market is segmented into three primary categories:
- Gas-powered mowers (58% market share)
- Battery-electric mowers (32% and growing rapidly)
- Manual reel mowers (10% niche market)
2. Technological Innovations
Smart Connectivity
Modern mowers now feature Bluetooth connectivity, mobile app control, and automated scheduling. Chinese manufacturers like Shandong Deyou have pioneered affordable smart mower solutions.
Battery Advancements
Lithium-ion batteries now deliver 60+ minutes runtime, with quick-charge capabilities. Production hubs in China’s Shandong province lead in cost-effective battery manufacturing.
3. Environmental Considerations
With increasing environmental awareness, 70% of surveyed consumers now consider emissions when purchasing. This has accelerated the shift from gas to electric models, particularly in North America and Europe.
4. China’s Manufacturing Leadership
China now produces approximately 65% of global lawn mower units, with concentrated production in Guangdong, Zhejiang, and Shandong provinces. Companies like Shandong Deyou combine advanced automation with skilled craftsmanship to deliver high-quality, competitively priced mowers to international markets.
5. Future Market Projections
The industry is expected to see:
- Continued growth in robotic mower adoption (projected 22% CAGR through 2030)
- Further consolidation among manufacturers
- Increased integration of AI for terrain mapping and adaptive cutting
Key Takeaways
- Battery-powered mowers are gaining market share rapidly
- Chinese manufacturers dominate production with improving quality
- Smart features are becoming standard expectations
- Sustainability concerns are reshaping product development